When there’s no process for onboarding new salespeople, knowledge gaps often prevent them from being as productive and effective as possible.
Without a structured sales training and onboarding plan, new hires are left to fend for themselves, piecing together product knowledge, sales tactics, customer insights, sales approaches, and more through trial and error. Reps develop their own messaging, and they’re unsure which customers to target, so they waste time chasing the wrong prospects. they’re left scrambling to figure out key components of the role they’ve signed up for like core products and offerings, target customer demographics, preferred sales approaches, and more.
When you provide a solid foundation for your sales team, you enable salespeople to gain the knowledge, skills, and resources needed to engage prospects and close deals confidently right out the gate (no 90-day+ ramp-up period before they start delivering results). A solid training system shortens onboarding time, allowing your staff to generate results, faster and at a higher volume.
And even if you don’t have a system in place yet, it’s never too late to create one and set your sales team up for success.